Cherokee County, South Carolina is the proud home of one of the most exciting mindset change movements in the United States. With the help of many partners, KNOW(2) is harnessing the momentum of more than five years of grassroots effort to create a culture shift in attitudes towards education and economic development which in turn impacts families, public health, and crime and safety. The campaign is hard at work engaging with the wider community in Gaffney, SC, and beyond about ways to encourage student achievement as a necessary and healthy goal at the family and community level.
Research suggests that the attitudes that lead to low educational achievement are formed early and are then continuously reinforced by family, peers, and the many other people that young people encounter in the community. It’s therefore difficult for school-based or other programs to alter these embedded beliefs. Traditional advertising also appears to have little impact. That’s why KNOW(2) is different. A truly grassroots and community-driven initiative, KNOW(2) involves people from every walk of life in the community to carry the message and do the tough, hands-on work to make the message gain traction for both young people and others throughout all sectors of the region.
Contact Us: Robin Reed Executive Director 864-431-7199 firstname.lastname@example.org 508 W. Buford St. Gaffney, SC 29341